CCTV Observation: Domestic clothing market transaction volume has increased steadily, and foreign trade orders have surged

The clothing consumer market continues to recover

Customer traffic and transaction volume have increased steadily

Entering May, the clothing market is ushering in the season change. As the clothing consumption market continues to recover, the passenger flow and transaction volume of textile and clothing wholesale markets in various regions are also steadily increasing.

Changshu, Jiangsu Province, has the largest professional clothing market in my country. This shopping mall, which mainly sells women’s clothing, has nearly a thousand shops. Since March this year, it has received about 20,000 passengers per day, an increase of 35% over the same period last year.

Pei Kezhen, a merchant at a clothing wholesale market in Changshu City, Jiangsu Province: It is better than last year. More people come to see the goods in person. There are at least fifty or sixty (wholesale) customers (every day), not counting retail ones, plus one or two hundred (customers) in retail.

Pei Kezhen told reporters that the increase in customers has also prompted him to constantly update the styles of clothing in the store. Now he has nearly 10 new styles every day.

Pei Kezhen, a merchant at a clothing wholesale market in Changshu City, Jiangsu Province: There are more styles, and (customers) are running more diligently. In terms of sales, it was slightly more than last year, an increase of about 5%.

Wang Xiuxiu, a buyer from Kunshan City, Jiangsu Province: Last year, we came almost once every two weeks, and this year we came once a week.

Entering the season change period, both buyers and ordinary consumers have increased their purchases of clothing.

Tao Jianfang, a buyer from Zhangjiagang City, Jiangsu Province: I didn’t buy much last year. I bought five to six thousand yuan (for clothing) (each time). This year it’s more than 10,000 yuan, sometimes 20,000 yuan. Now it’s hot again, for sure. Buy more.

Consumer Yao Jingyi from Changshu City, Jiangsu Province: The season has changed and I feel like I have nothing to wear. Last year I was at home and didn’t pay too much attention to clothes, but this year is different. I still want to go out and take pictures beautifully, and I plan to buy a few sets.

At the Hanzheng Street Clothing Wholesale Market in Wuhan, there is also a lot of traffic and business is booming. Wang Jing, who has opened the store for more than ten years, told reporters that this year, the popularity has returned, and she is often too busy to eat these days.

Wang Jing, general manager of a clothing company in Wuhan City, Hubei Province: Customers who have not come for three years have come this year. Overall, there is a feeling of prosperity, and sales have increased by about 30% compared with the same period last year.

Statistics show that in the first quarter of this year, the total turnover of the 44 textile and apparel professional markets monitored by my country reached 369.862 billion yuan, a year-on-year increase of 22.8%.

Clothing market orders surge

Foreign trade companies actively go overseas to “innovate”

Our country has a complete textile and apparel industry chain and an efficient supply chain. Since this year, many foreign trade companies have turned online negotiations into offline exchanges, innovated and optimized products, taken the initiative, and actively explored overseas markets.

In the finished product warehouse of this textile company in Changshu, Jiangsu, a box of coded clothing has been inspected and will be sent to North America. The person in charge of the company told reporters that in March, as the price of raw materials stabilized and the operating rate increased, the company’s export volume was gradually rising.

Gu Hongwei, chairman of a textile company in Changshu City, Jiangsu Province: The sales data in April 2022 will be about 1.5 million pieces. There will be a 20% growth in 2023 (April), and the export volume will be about 1.8 million pieces.

Gu Hongwei said that their orders have been scheduled until September this year. The growth in order volume is inseparable from the intensive and proactive actions of enterprises. In the past six months, the company’s sales team has gone abroad four times to meet and negotiate with customers.

Not only clothing, but also home textile foreign trade companies are also actively expanding the market. At this company in Wujiang District, Suzhou City, workers are rushing to make 10,000 pillowcases, which will be sent to the Netherlands at the end of the month. This year, the company’s products have been exported to eight more countries, and the Netherlands is one of them.

Zhu Wenchao, general manager of a textile company in Suzhou City, Jiangsu Province: In the past four months, I have worked overtime every day on working days. (Orders) have to be completed by the end of June. The orders are still relatively sufficient. It should be said that during the same period this year (the order volume ) increased by about 17% compared with last year.

According to reports, this year the company also started its business transformation from OEM production to participating in product design.

Zhu Wenchao, general manager of a textile company in Suzhou City, Jiangsu Province: We jointly develop some distinctive products with our customers, including shapes, workmanship, and colors. We also participate in the design together, so that we have a say in the price. .

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